Smokeless Tobacco Advertising and Marketing Tactics

Despite MSA (Master Settlement Agreement) restrictions on youth advertising, smokeless tobacco products continue to be tailored and aggressively marketed towards youth. Among all high school seniors who have ever used smokeless tobacco, almost 75% began by the ninth grade.1

Advertising Funds Increase

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During 2005, the five largest tobacco manufacturers spent a new record of $250.79 million on smokeless tobacco advertising and promotion, versus the previous record of $236.68 million in 2001.9
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For the period 1997-2001, USSTC’s (U.S. Smokeless Tobacco Company) expenditures in youth magazines increased from $3.6 million to $9.4 million, a 161% increase!11

Other Factors

Other factors that affect the marketing of tobacco include:

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Flavored Products
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Magazine Advertisements
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Free Samples

For more detailed information about the marketing of smokeless tobacco go the the Smokeless Tobacco and Marketing Tactics information page at: 
View Source (PDF 53 KB)

1. Campaign for Tobacco Free Kids. “Smokeless Tobacco & Kids.” 3 October 2007.
2 Campaign for Tobacco Free Kids. “Smokeless Tobacco in the US.” 4 October 2007.
3 The Bacchus Network. “Top Facts: Spit Tobacco.” November 2006. 4 October 2007.
4 National Cancer Institute. “Smokeless Tobacco & Cancer: Q&A.” 30 May 2003. U.S. National Institutes of Health. 4 October 2007.
5 National Spit Tobacco Education Program. “Spit Tobacco Facts.” Oral Health America. 4 October 2007.
6 Federal Trade Commission. “Cigarette Report for 2004 and 2005.” 2007. 9 October 2007.
7 Federal Trade Commission. “Smokeless Tobacco Report for the years 2002-2005.” 2007. 9 October 2007.
8 Centers for Disease Control. State Tobacco Activities Tracking and Evaluation System. Department of Health and Human Services. 13 May 2007.
9 Centers for Disease Control. “Fact Sheet: Smokeless Tobacco.” April 2007. Department of Health and Human Services. 9 October 2007.
10 American Legacy Foundation. “Beyond Cigarettes: The Use of Other Tobacco Products.” March 2005. 1 June 2007.
11 Campaign For Tobacco Free Kids. “The US isn’t Sweden.” 15 October 2007.


way to quit

Know why you want to quit?

Research indicates that if you're thinking about quitting, you may actually overemphasize what you "get" from using tobacco. One effective method for dealing with this is to focus on reasons you want to quit instead. Take a few minutes and write down 10 reasons why you want to quit. Keep this list in a place you can get to easily. Review these reasons daily, the more you emphasize the reasons you want to quit, the more likely you will not slip.

Take the Challenge.

Find a small, pocket-size notebook. Each time you want to a cigarette or chew, take out your notebook and write a few thoughts: what time is it, what's your mood, who are you with, where are you? Write in your journal each time you use tobacco, for up to 3 days. After you have 10 journal entries, review what you've written. See any patterns or trends?