Utah Tobacco Prevention and Control News Releases

Utah News Continued  ( January 5, 2001 to September 17, 2002)

New Report Shows Utah’s Progress Against Tobacco (Salt Lake City, UT) - September 17,2002

 

Clearfield High Student to Produce Winning Secondhand Smoke TV Ad (Salt Lake City, UT)-  May 29, 2002

 

Winners Awarded in Truth From Youth Advertising Contest (Salt Lake City, UT)- May 17, 2002

 

Truth from Youth party to provide tobacco-free fun (Salt Lake City, UT)- May 7, 2002

 

For Mother’s Day, Utah Department of Health Introduces New Anti-Smoking Drive Targeted at Mothers and Their Children (Salt Lake City, UT)- May 6, 2002

 

Phoenix Alliance Sponsors Extreme Games to Reach At-Risk Youth (Salt Lake City, UT)- April 25,2002

 

Utah Department of Health to Hold Smoke-Free Families Training Seminar for Pediatric and Prenatal Healthcare Providers (Salt Lake City, UT)- April 12, 2002

 

Compact Disc Helps Fifth Grade Students Discuss the Dangers of Tobacco with their Parents  (Salt Lake City, UT)- March 29, 2001

 

Surgeon General Calls for Stronger Efforts to Reduce Female Smoking (Salt Lake City, UT)- March 27, 2001

 

Utah Department of Health Launches Anti-Tobacco Billboard Campaign in Rural Utah (Salt Lake City, UT)- March 21, 2002

 

KSTU FOX 13 Involved In Public Service Campaign for the State Anti-Tobacco Campaign: FOX 13 to run a series fo anti-tobacco PSAs featuring News Talent and Utah Teens (Salt Lake City, UT)-March 6, 2001

 

Utah Department of Health Selects Pleasant Grove High School To Redesign Youth Against Tobacco Web Site (Salt Lake City, UT)- January 5, 2001

 

Back to Current Utah News

(September 18, 2002 to Current)

 

9-17-02


Contacts:
Claudia Bohner, 
Tobacco Program
801-538-9274

Lena Dibble
Tobacco Program
801-538-6917

New Report Shows Utah’s Progress Against Tobacco

(Salt Lake City, UT) - The Utah Department of Health (UDOH) today released its annual report of tobacco prevention and control activities funded through the State Tobacco Settlement Account. The results in the UDOH's "Real People, Real Savings, Real Results" Report have encouraging implications for the health of Utahns.

The UDOH's Tobacco Prevention and Control Program (TPCP) works with its many partners throughout the state on the priorities of preventing 4,700 Utah youth who begin using tobacco each year from starting, helping more than 200,000 Utah tobacco users in quitting, and reducing exposure to secondhand smoke of more that 55,000 Utah children and other family members. This year, several program successes occurred:

* An Adult Tobacco Quit Line was established to help thousands of Utahns quit. Demand was so impressive that, at times, Utah's call volumes met or exceeded those of states with larger populations and higher tobacco use rates. Nearly 3,600 smokers used the Quit Line and Quit Line referral services.

*An innovative TV "Reality Campaign" was produced, chronicling the real-life quitting experiences of seven Utah smokers through television ads and news specials. Research shows the campaign's hopeful and encouraging messages made a strong impact on Utah smokers.

*Media campaign efforts were expanded to better reach Utahns in rural areas.

*A highly effective quitting medication, Zyban, was made available to Medicaid patients.
*Thousands of Utah youth received anti-tobacco messages through school and community prevention activities to counter the more than $66 million spent annually in Utah by the tobacco companies to promote tobacco use.

Results highlighted by the report include:

*13,000 Utahns called the Quit Line. Quit rates were high, ranging from 25% to 30%. In the US, only about 6% of persons who try to quit smoking are successful for more than one month (Surgeon General Report, 2000).

* 90% of adults and 94% of youth recall seeing anti-tobacco ads on TV.

* 59% of adult smokers reduced smoking during the "Ready to Quit" campaign.

* 20,000 students in grades 5-8 participated in evidence-based tobacco prevention curricula.

* 13,000 students (grades K-12) created anti-tobacco ads for the anti-tobacco advertising contest .
* More than 95% of Utah middle school students report that they will not use tobacco.

"Tobacco prevention and control is one of our top priorities - we are delighted to see such significant progress being made in the fight against the devastating effects of tobacco, but we also know that there is still much to do" said Scott Williams, M.D., deputy director, UDOH. Those future goals include increasing tobacco cessation outreach and services to meet the demand as well as expanding proven anti-tobacco education programs to all of Utah's students in grades 5-12.

However, although tobacco use rates have started to decline, much remains to be done to reach UDOH goals of tobacco-free youth and easy access to quit services for all smokers. Tobacco is the leading preventable cause of death in Utah: almost 13% of Utah adults (BRFSS 2000), and nearly one out of ten of Utah high school students are current smokers (YRBS 2001). It is estimated that one-third of those who continue to smoke will die from tobacco-related diseases. Additionally, Utah incurs more than $273 million in annual smoking-related medical costs (CDC State Highlights 2002). The UDOH received additional funding to expand tobacco prevention and control activities through the State Tobacco Settlement Account, provided by the Master Settlement Agreement (MSA), the landmark legal settlement in which tobacco companies agreed to compensate states for the damage their products have caused.

Heather Borski, M.P.H., C.H.E.S., program manager, TPCP said "We look forward to expanding our efforts in the coming year. Tobacco use places a huge burden on our state - we are committed to reducing that burden, and making a difference for the better in the lives of Utahns."

The report was prepared by the UDOH's Tobacco Prevention and Control Program. The Social Research Institute at the University of Utah served as the independent evaluator of this project. The full report is attached to this e-mail. 

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5-29-02 


Contact:
Lena Dibble
Tobacco Prevention and Control Program
(801) 538-6917

Clearfield High Student to Produce Winning Secondhand Smoke TV Ad

( SALT LAKE CITY,) May 29, 2002 – Clearfield High School student Brad Baxter will spend Wednesday directing the production of his television advertisement, which received Best of Contest honors in the 2002 Truth From Youth Anti-Tobacco Advertising Contest, presented by the Utah Department of Health (UDOH).

Baxter’s entry, which addresses the affects that secondhand smoke has in the home and on children, was selected from more than 1,800 television advertisements submitted by students from schools, clubs and organizations across the state. Baxter received a $400 cash prize, trophy and the opportunity to produce his advertisement. His younger brother, 10-year-old Brent, will star in the ad as the son of smoking parents. The boy has to put on a gas mask before entering his smoke-filled home.

"The ad illustrates the truth about secondhand smoke - it is genuinely toxic. It also shows, in a creative way, how youth are concerned about others smoking around them," said Lena Dibble, Utah Tobacco Control and Prevention Program, UDOH.

Students from 217 schools, clubs and organizations submitted a record 8,000 entries for the contest, which asked elementary, junior high and high school students to create radio, television and billboard anti-tobacco advertisements. Radio and billboard Best of Contest winners will also have their advertisements produced, with the ads scheduled to be seen and heard beginning in June.

Other Best of Contest winners included: Chelsea Tugaw of Mueller Park Junior High in Bountiful, billboard; Patrick Mayers of Pine View High School in St. George, radio; and Tyler Ratterman and Luke Luna of Murray High School in Murray, radio. In addition, there were 37 winners in elementary, junior high and high school divisions of radio, TV and billboard categories. They received trophies and $300, $200 and $100 for first, second and third place prizes, respectively. Sixty students received honorable mention certificates.

The Truth from Youth Anti-Tobacco Advertising Contest is an important component of the Utah Department of Health’s youth tobacco prevention campaign.For more information, call (801) 531-0533.

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5-17-02

Contact:
Jana Kettering
Public Information Officer
(801) 538-6339

Lena Dibble
Tobacco Prevention and Control Program
(801) 538-6917


Winners Awarded in Truth From Youth Advertising Contest

SALT LAKE CITY, May 17, 2002 – The Utah Department of Health (UDOH) announced the winners of its fifth annual Truth From Youth Anti-tobacco Advertising Contest during an Awards Ceremony Friday, May 17, at The Gateway in Salt Lake City.Students from Utah 217 schools, clubs and organizations submitted a record 8,000 entries for the Anti-tobacco Advertising Contest. The contest accepts original advertisements from elementary, junior high and high school students in three categories; radio, television and billboard. Hundreds of Utah students gathered for the announcement of the winners and the Truth From Youth party that followed the Awards Ceremony.

Jill Bridges, a marketing teacher at Northridge High School in Layton, has had students enter the advertising contest since it started five years ago. This year, Bridges said she had nearly 200 students enter the contest. When she began her involvement in the advertising contest, Bridges said she wanted her students to learn about advertising and thought it would be a good way to do it. But as they did research and learned about the youth tobacco problem, she said, "It switched gears and the kids really got involved and got the other kids in the school really excited about it."

Bridges said she’s loved her involvement in the contest and plans to continue to participate in future years.

Forty volunteer judges for the contest included UDOH employees, local health department staff, members of the Phoenix Alliance anti-tobacco youth group, representatives from radio and television stations and other community members.

Lena Dibble, Media Coordinator for the UDOH’s Tobacco Control and Prevention Program said, "We extend our appreciation to the local health departments, teachers, parents and students who helped with Utah’s largest youth tobacco prevention effort. The contest gave youth a chance to think about the negative effects of smoking and express reasons not to use tobacco."

According to the UDOH, about 12 percent of Utah youth in grades 9 to 12 smoke. UDOH representatives hope the efforts of the Truth From Youth Anti-Tobacco Advertising Contest helps to reduce this percentage.

Contest Winners:
Best of contest winners included: Chelsea Tugaw of Mueller Park Junior High in Bountiful, billboard; Brad Baxter of Clearfield High School in Clearfield, TV; Patrick Mayers of Pine View High School in St. George, radio; and Tyler Ratterman and Luke Luna of Murray High School in Murray, radio. The winners received trophies, $400 and the opportunity to help produce and even star in their own ads, which will begin appearing this summer.

In addition, there were 37 winners in elementary, junior high and high school divisions of radio, TV and billboard categories. They received trophies and $300, $200 and $100 for first, second and third place prizes, respectively. Sixty students received honorable mention certificates. For a complete list of contest winners or other contest information, call (801) 531-0533 or visit www.youthagainsttobacco.com or www.health.utah.gov.

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5-7-02

Contact:

Jana Kettering
(801) 538-6339
Lena Dibble
(801) 538-6917


Truth from Youth party to provide tobacco-free fun

SALT LAKE CITY, May 7, 2002 – Utah youth are invited to attend the Truth From Youth Anti-Tobacco Advertising Contest Awards Ceremony and party, hosted by the Truth About Tobacco Campaign on May 17 at the Gateway, South Temple and 400 West. The awards ceremony will begin at 3:30 p.m., with the free party following at 5 p.m.

The awards ceremony and party are the culmination of a statewide tobacco education campaign funded by the Utah Department of Health. More than 7,800 youth from across the state submitted billboard, radio and TV anti-tobacco advertisements. The winners of the contest will be honored at the awards ceremony, which will feature Billy Schuffenhaur, Winter Olympics Bobsled silver medallist, team and TV station mascots, and media personalities.

The party afterward will include skateboard and BMX demonstrations, a skateboard competition, live music from local bands and free prizes, games and activities.

For more information, contact the Truth From Youth campaign at 801.531.0533 or 801.256.4924 after hours.

###

5-6-02


Contact:
Lena Dibble
Utah Department of Health
801-538-6917

John Youngren/Kelli Fratto
Love Communications
801-519-8880

For Mother’s Day, Utah Department of Health Introduces New Anti-Smoking Drive Targeted at Mothers and Their Children

SALT LAKE CITY—May 6, 2002— With Mother’s Day this weekend, the Utah Department of Health (UDOH) is using the occasion to remind expectant mothers and their families of the dangers of tobacco use and second-hand smoke.

It’s part of the third annual UDOH "Clear the Air for Mother’s Day" campaign.

This year, the campaign features two 30-second TV spots underscoring the risks smoking has for babies by animating words like "Miscarriage" and "carbon monoxide" on a pregnant woman’s stomach. The spots end with the message, "For you and your baby’s health, talk to your doctor about quitting."

The dramatic, visually arresting spots began airing earlier this month on local television stations.

A compelling radio PSA, "Dear Mom," is also part of the Mother’s Day campaign. Culled from interviews with more than 25 Utah high school, junior high and elementary school children, the 60-second spot features audio clips of kids reading letters, as if written to their mothers. The sound bites from the children (all of whom are imploring their mothers not to smoke) are based on real-life experiences, including a parent’s death or serious illness from tobacco use. The spot encourages mothers to call the Utah Tobacco Quit Line at 1-888-567-TRUTH for more information.

In addition to the television and radio spots, similarly-themed posters have also been produced for the Pregnant Women Cessation/Mother’s Day campaign.

"Mother's Day is a great opportunity to show you care by quitting smoking for your health and your baby’s," Lena Dibble, community health specialist for UDOH, said. "We want to encourage pregnant women to quit smoking, educate them on the numerous health risks associated with smoking, and provide them with a list of resources available."

According to Dr. Tamara Lewis, MD, MPA, MPH, and medical director of Community Health and Prevention at IHC, national lung cancer rates in women have now overtaken breast cancer rates. Tobacco use also leads to heart disease, emphysema, and reproductive health problems such as infertility and miscarriage. "Unfortunately, women have been specifically targeted by the tobacco industry, which attempts to associate tobacco use with slimness and attractiveness," Dr. Lewis said.

"There is no question that smoking during pregnancy is related to health problems for babies," Dibble said. "But, if a woman quits smoking while she is pregnant, her baby will grow better, get more food and oxygen, and have a better chance of being born healthy."

According to the UDOH, another positive effect of quitting smoking is that one’s family will no longer be exposed to the risks of secondhand smoke, which are associated with ear infections, colds, flu, asthma, and Sudden Infant Death Syndrome (SIDS).

For additional information on the "Clear the Air for Mother’s Day" campaign or related materials, contact the UDOH at (801) 538-6120.

###


4-25-02

Contacts:
Tenille Taylor
Phoenix Alliance
801-548-2552

Marci Nelson
Tobacco Control Program
801-538-7085


Phoenix Alliance Sponsors Extreme Games to Reach At-Risk Youth

(Salt Lake City, UT) – The Phoenix Alliance and Clear Channel Broadcasting have teamed up to sponsor a series of Truth Extreme Game competitions for youth 18 and under. The events will include BMX, skateboarding, and in-line skating competitions. The games will provide a fun atmosphere for teens to express themselves and show their individuality. Entry is free and is limited to the first 50 to register on a first-come-first-serve-basis. Entries can be downloaded and printed, but must be turned in on the day of the event.

"The goal for the extreme games is to expose youth to the Truth about Tobacco Campaign," says Marci Nelson, Utah Department of Health Tobacco Control Program. "Throughout these games Utah teens will be educated about the dangers of tobacco use and encouraged to live a tobacco-free life."

The first qualifying event will be the BMX competition on April 27 at Proving Grounds, 363 W. Industrial Drive in Pleasant Grove from 8 a.m.-2 p.m. The skateboarding competition begins May 18 at Cottonwood Heights Skate Park, between 2300 E. and 2500 E. and Bengal Blvd. (7500 S.) in Sandy from 8 a.m.-2 p.m. The in-line skating competition is June 1 at Ogden Skate Park (Lorin Farr Park), 1961 Gramercy Avenue in Ogden from 8 a.m.-2 p.m. The finals competition will be held June 29 at Sandy Skate Park, 10200 S. 700 E., from 8 a.m.-6 p.m.

"The Extreme games with help to bring youth together from diverse backgrounds while promoting our message about Big Tobacco," stated Chrissy Upton, Phoenix Alliance member.

For more information and registration visit www.utahphoenixalliance.org or call Marci Nelson at 801-538-7085.

###


4-12-02

Contact:

Lena Dibble
Tobacco Control Program
Utah Department of Health
801-538-6917


Utah Department of Health to Hold Smoke-Free Families Training Seminar for Pediatric and Prenatal Healthcare Providers

WHO:

The Utah Department of Health Tobacco Control and Maternal and Child Health programs, in conjunction with the National Association of Maternal Child & Health Programs

WHAT: Smoke-Free Families training seminar for pediatric and prenatal health care providers across the state. The seminar will help promote a standard of care that will positively impact healthy births in Utah.

Keynote speakers:
"Treating Tobacco Use & Dependence in Pregnancy" by nationally renowned expert Dianne Barker, chair of the Robert Wood Johnson Foundation National Advisory Committee (see attached bio)
"Nuts & Bolts of the 5As and the 5Rs" by Utah smoking cessation advocate Tamara Lewis, M.D.
WHEN: Monday, April 15, 2002, 5:30 p.m. - 9 p.m. 
WHERE: University Park Marriott Ballroom, 480 Wakara Way, Salt Lake City
WHY: The goal of the Utah Department of Health is to increase health care
provider knowledge of best practices for achieving smoking cessation for
pregnant clients and families by promoting the United States Public Health
Service Smoke-Free Families smoking cessation intervention as the standard
of care.


A limited number of registrants will be accepted on site.

###


 
 
3-29-01
Office of Public Information:
801-538-6339 or 801-541-3783

Contacts:Jenna McAllister
Tobacco Prevention Program
Utah Department of Health
801-538-9283

Verne Larsen
Prevention specialist
Utah State Office of Education
801-538-7500


Compact Disc Helps Fifth Grade Students Discuss the Dangers of Tobacco With Their Parents

(Salt Lake City, UT)- Students at Edison Elementary School this morning helped the Utah Department of Health (UDOH) and the Utah State Office of Education (USOE) to launch the Prevention Dimensions program AClear the Air@ compact disc (CD). The AClear the Air@ CD and informational packet are to be used by fifth grade students and their parents as a tobacco prevention resource guide. The Prevention Dimension=s AClear the Air@ CDs are being sent out today to the homes of 40,000 Utah fifth grade students. The CD is presented by the USOE and is sponsored and funded by the UDOH and Safe and Drug-Free Schools and Communities. The information provided on the AClear the Air@ CD compliments lessons taught in the fifth grade classrooms statewide. Prevention Dimensions is a comprehensive program providing resources to assist teachers in teaching the objectives of the State Health Core Curriculum.

"We urge parents to take the opportunity to listen to this entertaining, musical CD with their child and talk with them about the dangers of tobacco," stated Verne Larsen, prevention specialist, USOE. "Since the average age of Utah kids who start using tobacco is 12.5, we decided to target the fifth grade students because the earlier the prevention starts, the more successful it will be."

###


3-27-01


Contacts:
Lena Dibble, Tobacco Prevention Specialist
Utah Department of Health
801-538-6917

Dr. Tamara Lewis, Chair
Utah Tobacco Advisory Committee
801-442-3946

Surgeon General Calls for Stronger Efforts to Reduce Female Smoking


(Salt Lake City, UT)- Since the first Surgeon General’s report on women and smoking in 1980, nearly three million U.S. women have died prematurely from smoking, according to an updated and expanded Surgeon General’s Report released today. U.S Surgeon General David Satcher called for stronger local efforts to implement proven solutions to reduce tobacco use among women and girls. These steps are necessary because women have been specifically targeted by the tobacco industry, which attempts to associate tobacco use with slimness and attractiveness.

The report calls for:

  • increasing public awareness of the devastating impact of smoking on women’s health
  • exposing and countering the tobacco industry’s targeting of women
  • encouraging public health policymakers, educators, medical professionals, and women’s organizations to work for policies and programs that deglamorize and discourage smoking
  • reducing disparities related to tobacco use and its health effects among different ethnic/racial populations
  • decreasing nonsmokers’ exposure to environmental tobacco smoke
  • mounting comprehensive statewide tobacco control programs proven to be effective in reducing and preventing tobacco use.

"The gap between male and female smoking rates has narrowed dramatically in the past 20 years in the United States, resulting in disturbing increases in smoking-related diseases among women," said Dr. Tamara Lewis, Chair, Utah Tobacco Advisory Committee. In Utah, 11.3 percent of adult women and 11.8 percent of girls in grades 9-12 smoke. (Behavioral Risk Factor Surveillance System/ Utah Youth Risk Behavior Survey, 1999) These percentages equate to approximately 90,000 Utah women and 8,600 Utah girls (grades 9-12) who smoke.

According to the Surgeon General, lung cancer is by far the leading cause of cancer deaths among women. "Women not only share the same health risks as men, but are also faced with health consequences that are unique to women, including pregnancy complications, problems with menstrual function, and cervical cancer," Dr. Satcher said. Lung cancer rates in women have now overtaken breast cancer rates. Tobacco use also leads to heart disease, emphysema, and reproductive health problems such as infertility and miscarriage.

The best thing a woman can do for her health and her family’s health is to quit smoking. If she can quit smoking for good, her family will no longer be exposed to the risks of second hand smoke, which is associated with ear infections, colds, flu, asthma, and Sudden Infant Death Syndrome (SIDS). If women quit smoking now, their kids will be less likely to smoke.

"To address this problem, we have state and local programs that provide smoking cessation services for pregnant women and new mothers where the highest risk exists," says Lena Dibble, Tobacco Prevention Program Specialist, Utah Department of Health. "School and community based programs for youth provide valuable resources and support to prevent them from starting the addictive habit and help those who want to quit." The statewide "Truth about Tobacco" media campaign communicates the not so glamorous facts about tobacco and provides information about resources. The truth is that smoking leads to wrinkles and yellow teeth, it is not an effective method of weight control and it can kill.

The Federal Trade Commission has reported that cigarette companies spent $8.24 billion on advertising and promotions in 1999 in the U.S., a 22.3 percent increase from the $6.73 billion spent in 1998.

A full copy of Women and Smoking: A Report of the Surgeon General and other related information are available on the Center for Disease Control and Prevention’s web site. Health care providers, people who smoke, and anyone who would like more information should contact the Utah Tobacco Free Resource Line at 1-877-220-3466.

###

 

3-21-02

Contact: 

Lena Dibble
Tobacco Prevention and Control Program
801-538-6917

Kelli Fratto
Crowell/Love Partnership
801-519-8880

Utah Department of Health Launches Anti-Tobacco Billboard Campaign in Rural Utah

SALT LAKE CITY‹March 21, 2002‹As part of its ongoing tobacco prevention and
cessation efforts, the Utah Department of Health is launching a billboard campaign that targets Utahns in rural areas, just the latest step in promoting its anti-tobacco efforts across the state.

Twenty-eight billboards are displayed in 27 cities from Logan to St. George, where they will remain through September 2002. There are six different messages urging people to call the Utah Tobacco Quit Line.

… "It Wouldn¹t Kill You to Call."
… "Heaven Can Wait."
… "Warning: Calling 1-888-567-TRUTH may lead to quitting and better health."
… "Your Smoking Days are Numbered."
… "Improves Dating More Than Any Singles¹ Hotline."
… "Improves Your Future More Than Any Psychic Hotline."

"Billboard signs are an effective way to target rural populations," said Heather Borski, manager of the Tobacco Prevention and Control Program for the Utah Department of Health. "We hope that people will respond positively to the signs and call the quit line for information on quitting smoking."

According to Borski, the billboards are an important component of the overall anti-tobacco campaign, which includes radio, television and print media and a youth advertising contest. The billboards are one more way in which the campaign as a whole can be more effective in getting the message out about the dangers of tobacco.

The Utah Tobacco Quit Line (1-888-567-TRUTH) is in operation Monday through
Thursday from 10 a.m. to 11 p.m., Friday from 10 a.m. to 6 p.m. and Saturday
from 10 a.m. to 2 p.m. The Quit Line offers live tobacco cessation counseling, as well as referrals to additional services, state-of-the-art cessation booklets and quit kits filled with quitting aids.

###

3-6-01


Contacts: 

Heather Borski
Utah Department of Health
801-538-9998

Melanie Say
KSTU FOX 13
801-532-1300


KSTU FOX 13 Involved In Public Service Campaign for the State Anti-Tobacco Campaign: FOX 13 to run a series fo anti-tobacco PSAs featuring News Talent and Utah Teens
(Salt Lake City, UT)- March 6, 2001. Did you know that smoking kills more than 400,000 people a year, or that 33,000 Utah youth use tobacco products? As part of its commitment to the Utah Department of Health’s anti-tobacco campaign, KSTU FOX 13 recently produced a series of 10 public service announcements focusing on the dangers of tobacco use.

The spots feature FOX 13 anchors Megan Henderson, Mark Wright, Hope Woodside, Jodi Saeland, Kerri Cronk, Todd Hansen and Damon Yauney. The ads also include Utah teens who focus on the disturbing facts and statistics of smoking and tobacco use and its consequences. The spot’s purpose is to create awareness of the Utah Teen Quit Line, 1-888-567-TRUTH (8788).

"At FOX 13 we couldn’t be more concerned over the issue of the use of tobacco by Utah’s teens. Our efforts are targeted to reach the great majority of teens and young adults that we reach on a weekly basis with our news and entertainment programming," stated Duffy Dyer, vice president and general manager of KSTU FOX 13. "These efforts to decrease the use of tobacco by Utah’s youth will continue with the cooperation of and in conjunction with the State of Utah."

"FOX 13 has been extremely supportive of the statewide anti-tobacco movement," stated Mark Stevenett, account executive for the Crowell/Love Partnership, which is managing the media campaign for the Utah Department of Health. "We truly appreciate the effort of FOX 13 in helping us spread the word on the dangers of tobacco as well as promote the Teen Quit Line."

The quit line offers live tobacco cessation counseling for youth ages 14 to 19, as well as referrals to additional services, cessation booklets and quit kits filled with quitting aids. The Quit Line hours are Monday through Thursday 10 a.m. to 9 p.m., Friday 10 a.m. to 6 p.m. and Saturday 10 a.m. to 2 p.m.

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1-5-01 


Contact: 

Chantelle Kantor 
531-0533


Utah Department of Health Selects Pleasant Grove High School to Redesign Youth Against Tobacco Web Site

(Salt Lake City, UT) A coalition of 28 Pleasant Grove High School anti-tobacco youth ambassadors recently gave the Utah Department of Health’s "Truth About Tobacco-Get It!" Web site a new user-friendly design. The 2001 Web site, located at www.youthagainsttobacco.com, now gives visitors easier access to tobacco facts, event information and opportunities for youth participation. Anti-tobacco campaign representative, Mark Stevenett, said. "The Utah Department of Health chose Pleasant Grove High School ambassadors to update the site based on their incredible contributions to the anti-tobacco program in the past. "For example, PGHS ambassadors have been involved in year-round anti-tobacco activities including, sponsoring assemblies and presentations at elementary schools and hosting a mountain retreat to help peers ‘kick the tobacco habit’," Stevenett continued. "And now, their Web design expertise has made the site more navigable, user-friendly and attractive to Utah youth." The redesigning process began when PGHS ambassadors collaborated to produce a high-quality Web site designed to specifically inform Utah youth about smoking cessation, how to become peer ambassadors and how to participate in the 2001 Truth From Youth advertising contest. "Everything was an issue, from colors to focal points, graphics to fonts and page placements," Joan Smith, Pleasant Grove High School Ambassador advisor, said. "We had three main objectives in the redesigning process: to meet anti-tobacco committee standards, to show the students’ creative, high-quality workmanship and to inform youth about the dangers of tobacco by creating a site appealing to teens, yet strong enough to pass adult inspection."

According to Smith, "Senior Graham Castleton then laid out the youth ambassadors’ ideas, using logos, graphics and information provided by the UDOH, and gave the Web site a simple, organized and consistent structure that made information more accessible." "Castleton has been the main organizer of the Web site and the students have responded favorably to his work," Smith continued. "It is a big project accomplished in quite a unique fashion." Castleton concluded, "Hopefully this new design will give kids the information and the encouragement they need to quit smoking and will encourage and increase contest participation with better access to information."

The Utah Department of Health sponsors the site to increase youth awareness of tobacco issues and to get youth involved in the fight against tobacco. For more information contact the Truth From Youth contest Hotline at 801-256-4924.