|
|
| |
| Utah
Tobacco Prevention and Control News Releases
|
| Utah
News Continued (
January 5, 2001 to September 17, 2002) |
| New
Report Shows Utah’s Progress Against Tobacco
(Salt Lake City, UT) - September 17,2002
|
| Clearfield
High Student to Produce Winning Secondhand Smoke TV
Ad (Salt Lake City, UT)- May 29,
2002
|
| Winners
Awarded in Truth From Youth Advertising Contest
(Salt Lake City, UT)- May 17, 2002
|
| Truth
from Youth party to provide tobacco-free fun
(Salt Lake City, UT)- May 7, 2002
|
| For
Mother’s Day, Utah Department of Health Introduces
New Anti-Smoking Drive Targeted at Mothers and
Their Children (Salt Lake City, UT)- May
6, 2002
|
| Phoenix
Alliance Sponsors Extreme Games to Reach At-Risk Youth
(Salt Lake City, UT)- April 25,2002
|
| Utah
Department of Health to Hold Smoke-Free Families Training
Seminar for Pediatric and Prenatal Healthcare Providers
(Salt Lake City, UT)- April 12, 2002
|
| Compact
Disc Helps Fifth Grade Students Discuss the Dangers
of Tobacco with their Parents (Salt
Lake City, UT)- March 29, 2001
|
| Surgeon
General Calls for Stronger Efforts to Reduce Female
Smoking (Salt Lake City, UT)- March 27,
2001
|
| Utah
Department of Health Launches Anti-Tobacco Billboard
Campaign in Rural Utah (Salt Lake City,
UT)- March 21, 2002
|
| KSTU
FOX 13 Involved In Public Service Campaign for the State
Anti-Tobacco Campaign: FOX 13 to run a series fo anti-tobacco
PSAs featuring News Talent and Utah Teens
(Salt Lake City, UT)-March 6, 2001
|
| Utah
Department of Health Selects Pleasant Grove High School
To Redesign Youth Against Tobacco Web Site (Salt
Lake City, UT)- January 5, 2001
|
| Back
to Current Utah News |
| (September
18, 2002 to Current)
|
| 9-17-02
Contacts:
Claudia Bohner,
Tobacco Program
801-538-9274
Lena Dibble
Tobacco Program
801-538-6917
New Report Shows Utah’s Progress Against
Tobacco
(Salt Lake City, UT) - The Utah Department
of Health (UDOH) today released its annual report of
tobacco prevention and control activities funded through
the State Tobacco Settlement Account. The results in
the UDOH's "Real People, Real Savings, Real Results"
Report have encouraging implications for the health
of Utahns.
The UDOH's Tobacco Prevention and Control Program (TPCP)
works with its many partners throughout the state on
the priorities of preventing 4,700 Utah youth who begin
using tobacco each year from starting, helping more
than 200,000 Utah tobacco users in quitting, and reducing
exposure to secondhand smoke of more that 55,000 Utah
children and other family members. This year, several
program successes occurred:
* An Adult Tobacco Quit Line was established to help
thousands of Utahns quit. Demand was so impressive that,
at times, Utah's call volumes met or exceeded those
of states with larger populations and higher tobacco
use rates. Nearly 3,600 smokers used the Quit Line and
Quit Line referral services.
*An innovative TV "Reality Campaign" was produced,
chronicling the real-life quitting experiences of seven
Utah smokers through television ads and news specials.
Research shows the campaign's hopeful and encouraging
messages made a strong impact on Utah smokers.
*Media campaign efforts were expanded to better reach
Utahns in rural areas.
*A highly effective quitting medication, Zyban, was
made available to Medicaid patients.
*Thousands of Utah youth received anti-tobacco messages
through school and community prevention activities to
counter the more than $66 million spent annually in
Utah by the tobacco companies to promote tobacco use.
Results highlighted by the report include:
*13,000 Utahns called the Quit Line. Quit rates were
high, ranging from 25% to 30%. In the US, only about
6% of persons who try to quit smoking are successful
for more than one month (Surgeon General Report, 2000).
* 90% of adults and 94% of youth recall seeing anti-tobacco
ads on TV.
* 59% of adult smokers reduced smoking during the "Ready
to Quit" campaign.
* 20,000 students in grades 5-8 participated in evidence-based
tobacco prevention curricula.
* 13,000 students (grades K-12) created anti-tobacco
ads for the anti-tobacco advertising contest .
* More than 95% of Utah middle school students report
that they will not use tobacco.
"Tobacco prevention and control is one of our top
priorities - we are delighted to see such significant
progress being made in the fight against the devastating
effects of tobacco, but we also know that there is still
much to do" said Scott Williams, M.D., deputy director,
UDOH. Those future goals include increasing tobacco
cessation outreach and services to meet the demand as
well as expanding proven anti-tobacco education programs
to all of Utah's students in grades 5-12.
However, although tobacco use rates have started to
decline, much remains to be done to reach UDOH goals
of tobacco-free youth and easy access to quit services
for all smokers. Tobacco is the leading preventable
cause of death in Utah: almost 13% of Utah adults (BRFSS
2000), and nearly one out of ten of Utah high school
students are current smokers (YRBS 2001). It is estimated
that one-third of those who continue to smoke will die
from tobacco-related diseases. Additionally, Utah incurs
more than $273 million in annual smoking-related medical
costs (CDC State Highlights 2002). The UDOH received
additional funding to expand tobacco prevention and
control activities through the State Tobacco Settlement
Account, provided by the Master Settlement Agreement
(MSA), the landmark legal settlement in which tobacco
companies agreed to compensate states for the damage
their products have caused.
Heather Borski, M.P.H., C.H.E.S., program manager, TPCP
said "We look forward to expanding our efforts
in the coming year. Tobacco use places a huge burden
on our state - we are committed to reducing that burden,
and making a difference for the better in the lives
of Utahns."
The report was prepared by the UDOH's Tobacco Prevention
and Control Program. The Social Research Institute at
the University of Utah served as the independent evaluator
of this project. The full report is attached to this
e-mail.
###
|
 |
5-29-02
Contact:
Lena Dibble
Tobacco Prevention and Control Program
(801) 538-6917
Clearfield High Student to Produce
Winning Secondhand Smoke TV Ad
( SALT LAKE CITY,) May 29, 2002 – Clearfield High
School student Brad Baxter will spend Wednesday directing
the production of his television advertisement, which
received Best of Contest honors in the 2002 Truth From
Youth Anti-Tobacco Advertising Contest, presented by
the Utah Department of Health (UDOH).
Baxter’s entry, which addresses the affects that
secondhand smoke has in the home and on children, was
selected from more than 1,800 television advertisements
submitted by students from schools, clubs and organizations
across the state. Baxter received a $400 cash prize,
trophy and the opportunity to produce his advertisement.
His younger brother, 10-year-old Brent, will star in
the ad as the son of smoking parents. The boy has to
put on a gas mask before entering his smoke-filled home.
"The ad illustrates the truth about secondhand
smoke - it is genuinely toxic. It also shows, in a creative
way, how youth are concerned about others smoking around
them," said Lena Dibble, Utah Tobacco Control and
Prevention Program, UDOH.
Students from 217 schools, clubs and organizations submitted
a record 8,000 entries for the contest, which asked
elementary, junior high and high school students to
create radio, television and billboard anti-tobacco
advertisements. Radio and billboard Best of Contest
winners will also have their advertisements produced,
with the ads scheduled to be seen and heard beginning
in June.
Other Best of Contest winners included: Chelsea Tugaw
of Mueller Park Junior High in Bountiful, billboard;
Patrick Mayers of Pine View High School in St. George,
radio; and Tyler Ratterman and Luke Luna of Murray High
School in Murray, radio. In addition, there were 37
winners in elementary, junior high and high school divisions
of radio, TV and billboard categories. They received
trophies and $300, $200 and $100 for first, second and
third place prizes, respectively. Sixty students received
honorable mention certificates.
The Truth from Youth Anti-Tobacco Advertising Contest
is an important component of the Utah Department of
Health’s youth tobacco prevention campaign.For
more information, call (801) 531-0533.
### |
 |
5-17-02
Contact:
Jana Kettering
Public Information Officer
(801) 538-6339
Lena Dibble
Tobacco Prevention and Control Program
(801) 538-6917
Winners Awarded in Truth From Youth Advertising
Contest
SALT LAKE CITY, May 17, 2002 – The Utah Department
of Health (UDOH) announced the winners of its fifth
annual Truth From Youth Anti-tobacco Advertising Contest
during an Awards Ceremony Friday, May 17, at The Gateway
in Salt Lake City.Students from Utah 217 schools, clubs
and organizations submitted a record 8,000 entries for
the Anti-tobacco Advertising Contest. The contest accepts
original advertisements from elementary, junior high
and high school students in three categories; radio,
television and billboard. Hundreds of Utah students
gathered for the announcement of the winners and the
Truth From Youth party that followed the Awards Ceremony.
Jill Bridges, a marketing teacher at Northridge High
School in Layton, has had students enter the advertising
contest since it started five years ago. This year,
Bridges said she had nearly 200 students enter the contest.
When she began her involvement in the advertising contest,
Bridges said she wanted her students to learn about
advertising and thought it would be a good way to do
it. But as they did research and learned about the youth
tobacco problem, she said, "It switched gears and
the kids really got involved and got the other kids
in the school really excited about it."
Bridges said she’s loved her involvement in the
contest and plans to continue to participate in future
years.
Forty volunteer judges for the contest included UDOH
employees, local health department staff, members of
the Phoenix Alliance anti-tobacco youth group, representatives
from radio and television stations and other community
members.
Lena Dibble, Media Coordinator for the UDOH’s
Tobacco Control and Prevention Program said, "We
extend our appreciation to the local health departments,
teachers, parents and students who helped with Utah’s
largest youth tobacco prevention effort. The contest
gave youth a chance to think about the negative effects
of smoking and express reasons not to use tobacco."
According to the UDOH, about 12 percent of Utah youth
in grades 9 to 12 smoke. UDOH representatives hope the
efforts of the Truth From Youth Anti-Tobacco Advertising
Contest helps to reduce this percentage.
Contest Winners:
Best of contest winners included: Chelsea Tugaw of Mueller
Park Junior High in Bountiful, billboard; Brad Baxter
of Clearfield High School in Clearfield, TV; Patrick
Mayers of Pine View High School in St. George, radio;
and Tyler Ratterman and Luke Luna of Murray High School
in Murray, radio. The winners received trophies, $400
and the opportunity to help produce and even star in
their own ads, which will begin appearing this summer.
In addition, there were 37 winners in elementary, junior
high and high school divisions of radio, TV and billboard
categories. They received trophies and $300, $200 and
$100 for first, second and third place prizes, respectively.
Sixty students received honorable mention certificates.
For a complete list of contest winners or other contest
information, call (801) 531-0533 or visit www.youthagainsttobacco.com
or www.health.utah.gov.
###
|
 |
 |
5-7-02
Contact:
Jana Kettering
(801) 538-6339
Lena Dibble
(801) 538-6917
Truth from Youth party to provide tobacco-free
fun
SALT LAKE CITY, May 7, 2002 –
Utah youth are invited to attend the Truth From Youth
Anti-Tobacco Advertising Contest Awards Ceremony and
party, hosted by the Truth About Tobacco Campaign on
May 17 at the Gateway, South Temple and 400 West. The
awards ceremony will begin at 3:30 p.m., with the free
party following at 5 p.m.
The awards ceremony and party are the culmination of
a statewide tobacco education campaign funded by the
Utah Department of Health. More than 7,800 youth from
across the state submitted billboard, radio and TV anti-tobacco
advertisements. The winners of the contest will be honored
at the awards ceremony, which will feature Billy Schuffenhaur,
Winter Olympics Bobsled silver medallist, team and TV
station mascots, and media personalities.
The party afterward will include skateboard and BMX
demonstrations, a skateboard competition, live music
from local bands and free prizes, games and activities.
For more information, contact the Truth From Youth campaign
at 801.531.0533 or 801.256.4924 after hours.
###
|
 |
5-6-02
Contact:
Lena Dibble
Utah Department of Health
801-538-6917
John Youngren/Kelli Fratto
Love Communications
801-519-8880
For Mother’s Day, Utah Department of Health
Introduces New Anti-Smoking Drive Targeted at Mothers
and Their Children
SALT LAKE CITY—May 6, 2002— With Mother’s
Day this weekend, the Utah Department of Health (UDOH)
is using the occasion to remind expectant mothers and
their families of the dangers of tobacco use and second-hand
smoke.
It’s part of the third annual UDOH "Clear
the Air for Mother’s Day" campaign.
This year, the campaign features two 30-second TV spots
underscoring the risks smoking has for babies by animating
words like "Miscarriage" and "carbon
monoxide" on a pregnant woman’s stomach.
The spots end with the message, "For you and your
baby’s health, talk to your doctor about quitting."
The dramatic, visually arresting spots began airing
earlier this month on local television stations.
A compelling radio PSA, "Dear Mom," is also
part of the Mother’s Day campaign. Culled from
interviews with more than 25 Utah high school, junior
high and elementary school children, the 60-second spot
features audio clips of kids reading letters, as if
written to their mothers. The sound bites from the children
(all of whom are imploring their mothers not to smoke)
are based on real-life experiences, including a parent’s
death or serious illness from tobacco use. The spot
encourages mothers to call the Utah Tobacco Quit Line
at 1-888-567-TRUTH for more information.
In addition to the television and radio spots, similarly-themed
posters have also been produced for the Pregnant Women
Cessation/Mother’s Day campaign.
"Mother's Day is a great opportunity to show you
care by quitting smoking for your health and your baby’s,"
Lena Dibble, community health specialist for UDOH, said.
"We want to encourage pregnant women to quit smoking,
educate them on the numerous health risks associated
with smoking, and provide them with a list of resources
available."
According to Dr. Tamara Lewis, MD, MPA, MPH, and medical
director of Community Health and Prevention at IHC,
national lung cancer rates in women have now overtaken
breast cancer rates. Tobacco use also leads to heart
disease, emphysema, and reproductive health problems
such as infertility and miscarriage. "Unfortunately,
women have been specifically targeted by the tobacco
industry, which attempts to associate tobacco use with
slimness and attractiveness," Dr. Lewis said.
"There is no question that smoking during pregnancy
is related to health problems for babies," Dibble
said. "But, if a woman quits smoking while she
is pregnant, her baby will grow better, get more food
and oxygen, and have a better chance of being born healthy."
According to the UDOH, another positive effect of quitting
smoking is that one’s family will no longer be
exposed to the risks of secondhand smoke, which are
associated with ear infections, colds, flu, asthma,
and Sudden Infant Death Syndrome (SIDS).
For additional information on the "Clear the Air
for Mother’s Day" campaign or related materials,
contact the UDOH at (801) 538-6120.
###
|
 |
| 4-25-02
Contacts:
Tenille Taylor
Phoenix Alliance
801-548-2552
Marci Nelson
Tobacco Control Program
801-538-7085
Phoenix Alliance Sponsors Extreme Games to Reach
At-Risk Youth
(Salt Lake City, UT) – The Phoenix Alliance
and Clear Channel Broadcasting have teamed up to sponsor
a series of Truth Extreme Game competitions for youth
18 and under. The events will include BMX, skateboarding,
and in-line skating competitions. The games will provide
a fun atmosphere for teens to express themselves and
show their individuality. Entry is free and is limited
to the first 50 to register on a first-come-first-serve-basis.
Entries can be downloaded and printed, but must be turned
in on the day of the event.
"The goal for the extreme games is to expose youth
to the Truth about Tobacco Campaign," says Marci
Nelson, Utah Department of Health Tobacco Control Program.
"Throughout these games Utah teens will be educated
about the dangers of tobacco use and encouraged to live
a tobacco-free life."
The first qualifying event will be the BMX competition
on April 27 at Proving Grounds, 363 W. Industrial Drive
in Pleasant Grove from 8 a.m.-2 p.m. The skateboarding
competition begins May 18 at Cottonwood Heights Skate
Park, between 2300 E. and 2500 E. and Bengal Blvd. (7500
S.) in Sandy from 8 a.m.-2 p.m. The in-line skating
competition is June 1 at Ogden Skate Park (Lorin Farr
Park), 1961 Gramercy Avenue in Ogden from 8 a.m.-2 p.m.
The finals competition will be held June 29 at Sandy
Skate Park, 10200 S. 700 E., from 8 a.m.-6 p.m.
"The Extreme games with help to bring youth together
from diverse backgrounds while promoting our message
about Big Tobacco," stated Chrissy Upton, Phoenix
Alliance member.
For more information and registration visit www.utahphoenixalliance.org
or call Marci Nelson at 801-538-7085.
###
|
 |
| 4-12-02
Contact:
Lena Dibble
Tobacco Control Program
Utah Department of Health
801-538-6917
Utah Department of Health to Hold Smoke-Free
Families Training Seminar for Pediatric and Prenatal
Healthcare Providers
| WHO: |
The
Utah Department of Health Tobacco Control and
Maternal and Child Health programs, in conjunction
with the National Association of Maternal Child
& Health Programs
|
| WHAT: |
Smoke-Free
Families training seminar for pediatric and prenatal
health care providers across the state. The seminar
will help promote a standard of care that will positively
impact healthy births in Utah.
Keynote
speakers:
"Treating Tobacco Use & Dependence in Pregnancy"
by nationally renowned expert Dianne Barker, chair
of the Robert Wood Johnson Foundation National Advisory
Committee (see attached bio)
"Nuts & Bolts of the 5As and the 5Rs"
by Utah smoking cessation advocate Tamara Lewis,
M.D. |
| WHEN: |
Monday,
April 15, 2002, 5:30 p.m. - 9 p.m.
|
| WHERE: |
University
Park Marriott Ballroom, 480 Wakara Way, Salt Lake
City |
| WHY: |
The goal of the Utah Department of Health is to
increase health care
provider knowledge of best practices for achieving
smoking cessation for
pregnant clients and families by promoting the United
States Public Health
Service Smoke-Free Families smoking cessation intervention
as the standard
of care. |
A limited number of registrants will be accepted on
site.
###
|
| |
 |
| |
3-29-01
Office of Public Information:
801-538-6339 or 801-541-3783
Contacts:Jenna McAllister
Tobacco Prevention Program
Utah Department of Health
801-538-9283
Verne Larsen
Prevention specialist
Utah State Office of Education
801-538-7500
Compact Disc Helps Fifth Grade Students Discuss the
Dangers of Tobacco With Their Parents
(Salt Lake City, UT)- Students at Edison Elementary
School this morning helped the Utah Department of Health
(UDOH) and the Utah State Office of Education (USOE)
to launch the Prevention Dimensions program AClear the
Air@ compact disc (CD). The AClear the Air@ CD and informational
packet are to be used by fifth grade students and
their parents as a tobacco prevention resource guide.
The Prevention Dimension=s AClear the Air@ CDs are being
sent out today to the homes of 40,000 Utah fifth grade
students. The CD is presented by the USOE and is sponsored
and funded by the UDOH and Safe and Drug-Free Schools
and Communities. The information provided on the AClear
the Air@ CD compliments lessons taught in the fifth
grade classrooms statewide. Prevention Dimensions is
a comprehensive program providing resources to assist
teachers in teaching the objectives of the State Health
Core Curriculum.
"We urge parents to take the opportunity to listen
to this entertaining, musical CD with their child and
talk with them about the dangers of tobacco," stated
Verne Larsen, prevention specialist, USOE. "Since
the average age of Utah kids who start using tobacco
is 12.5, we decided to target the fifth grade students
because the earlier the prevention starts, the more
successful it will be."
###
|
 |
3-27-01
Contacts:
Lena Dibble, Tobacco Prevention Specialist
Utah Department of Health
801-538-6917
Dr. Tamara Lewis, Chair
Utah Tobacco Advisory Committee
801-442-3946
Surgeon General Calls for Stronger Efforts to Reduce
Female Smoking
(Salt Lake City, UT)- Since the first Surgeon General’s
report on women and smoking in 1980, nearly three million
U.S. women have died prematurely from smoking, according
to an updated and expanded Surgeon General’s Report
released today. U.S Surgeon General David Satcher called
for stronger local efforts to implement proven solutions
to reduce tobacco use among women and girls. These steps
are necessary because women have been specifically targeted
by the tobacco industry, which attempts to associate
tobacco use with slimness and attractiveness.
The report calls for:
- increasing
public awareness of the devastating impact of
smoking on women’s health
- exposing
and countering the tobacco industry’s
targeting of women
- encouraging
public health policymakers, educators, medical
professionals, and women’s organizations
to work for policies and programs that deglamorize
and discourage smoking
- reducing
disparities related to tobacco use and its health
effects among different ethnic/racial populations
-
decreasing nonsmokers’ exposure to environmental
tobacco smoke
- mounting
comprehensive statewide tobacco control programs
proven to be effective in reducing and preventing
tobacco use.
|
"The
gap between male and female smoking rates has narrowed
dramatically in the past 20 years in the United States,
resulting in disturbing increases in smoking-related
diseases among women," said Dr. Tamara Lewis, Chair,
Utah Tobacco Advisory Committee. In Utah, 11.3 percent
of adult women and 11.8 percent of girls in grades 9-12
smoke. (Behavioral Risk Factor Surveillance System/
Utah Youth Risk Behavior Survey, 1999) These percentages
equate to approximately 90,000 Utah women and 8,600
Utah girls (grades 9-12) who smoke.
According to the Surgeon General, lung cancer is by
far the leading cause of cancer deaths among women.
"Women not only share the same health risks as
men, but are also faced with health consequences that
are unique to women, including pregnancy complications,
problems with menstrual function, and cervical cancer,"
Dr. Satcher said. Lung cancer rates in women have now
overtaken breast cancer rates. Tobacco use also leads
to heart disease, emphysema, and reproductive health
problems such as infertility and miscarriage.
The best thing a woman can do for her health and her
family’s health is to quit smoking. If she can
quit smoking for good, her family will no longer be
exposed to the risks of second hand smoke, which is
associated with ear infections, colds, flu, asthma,
and Sudden Infant Death Syndrome (SIDS). If women quit
smoking now, their kids will be less likely to smoke.
"To address this problem, we have state and local
programs that provide smoking cessation services for
pregnant women and new mothers where the highest risk
exists," says Lena Dibble, Tobacco Prevention Program
Specialist, Utah Department of Health. "School
and community based programs for youth provide valuable
resources and support to prevent them from starting
the addictive habit and help those who want to quit."
The statewide "Truth about Tobacco" media
campaign communicates the not so glamorous facts about
tobacco and provides information about resources. The
truth is that smoking leads to wrinkles and yellow teeth,
it is not an effective method of weight control and
it can kill.
The Federal Trade Commission has reported that cigarette
companies spent $8.24 billion on advertising and promotions
in 1999 in the U.S., a 22.3 percent increase from the
$6.73 billion spent in 1998.
A full copy of Women and Smoking: A Report of the Surgeon
General and other related information are available
on the Center for Disease Control and Prevention’s
web site. Health care providers, people who smoke, and
anyone who would like more information should contact
the Utah Tobacco Free Resource Line at 1-877-220-3466.
###
|
 |
| 3-21-02
Contact:
Lena Dibble
Tobacco Prevention and Control Program
801-538-6917
Kelli Fratto
Crowell/Love Partnership
801-519-8880
Utah Department of Health Launches
Anti-Tobacco Billboard Campaign in Rural Utah
SALT LAKE CITY‹March 21, 2002‹As
part of its ongoing tobacco prevention and
cessation efforts, the Utah Department of Health is
launching a billboard campaign that targets Utahns in
rural areas, just the latest step in promoting its anti-tobacco
efforts across the state.
Twenty-eight billboards are displayed
in 27 cities from Logan to St. George, where they will
remain through September 2002. There are six different
messages urging people to call the Utah Tobacco Quit
Line.
… "It Wouldn¹t Kill
You to Call."
… "Heaven Can Wait."
… "Warning: Calling 1-888-567-TRUTH may lead
to quitting and better health."
… "Your Smoking Days are Numbered."
… "Improves Dating More Than Any Singles¹
Hotline."
… "Improves Your Future More Than Any Psychic
Hotline."
"Billboard signs are an effective
way to target rural populations," said Heather
Borski, manager of the Tobacco Prevention and Control
Program for the Utah Department of Health. "We
hope that people will respond positively to the signs
and call the quit line for information on quitting smoking."
According to Borski, the billboards
are an important component of the overall anti-tobacco
campaign, which includes radio, television and print
media and a youth advertising contest. The billboards
are one more way in which the campaign as a whole can
be more effective in getting the message out about the
dangers of tobacco.
The Utah Tobacco Quit Line (1-888-567-TRUTH)
is in operation Monday through
Thursday from 10 a.m. to 11 p.m., Friday from 10 a.m.
to 6 p.m. and Saturday
from 10 a.m. to 2 p.m. The Quit Line offers live tobacco
cessation counseling, as well as referrals to additional
services, state-of-the-art cessation booklets and quit
kits filled with quitting aids.
###
|
 |
3-6-01
Contacts:
Heather Borski
Utah Department of Health
801-538-9998
Melanie Say
KSTU FOX 13
801-532-1300
KSTU FOX 13 Involved In Public Service Campaign
for the State Anti-Tobacco Campaign: FOX 13 to run a
series fo anti-tobacco PSAs featuring News Talent and
Utah Teens
(Salt Lake City, UT)- March 6, 2001. Did you know that
smoking kills more than 400,000 people a year, or that
33,000 Utah youth use tobacco products? As part of its
commitment to the Utah Department of Health’s
anti-tobacco campaign, KSTU FOX 13 recently produced
a series of 10 public service announcements focusing
on the dangers of tobacco use.
The spots feature FOX 13 anchors Megan Henderson, Mark
Wright, Hope Woodside, Jodi Saeland, Kerri Cronk, Todd
Hansen and Damon Yauney. The ads also include Utah teens
who focus on the disturbing facts and statistics of
smoking and tobacco use and its consequences. The spot’s
purpose is to create awareness of the Utah Teen Quit
Line, 1-888-567-TRUTH (8788).
"At FOX 13 we couldn’t be more concerned
over the issue of the use of tobacco by Utah’s
teens. Our efforts are targeted to reach the great majority
of teens and young adults that we reach on a weekly
basis with our news and entertainment programming,"
stated Duffy Dyer, vice president and general manager
of KSTU FOX 13. "These efforts to decrease the
use of tobacco by Utah’s youth will continue with
the cooperation of and in conjunction with the State
of Utah."
"FOX 13 has been extremely supportive of the statewide
anti-tobacco movement," stated Mark Stevenett,
account executive for the Crowell/Love Partnership,
which is managing the media campaign for the Utah Department
of Health. "We truly appreciate the effort of FOX
13 in helping us spread the word on the dangers of tobacco
as well as promote the Teen Quit Line."
The quit line offers live tobacco cessation counseling
for youth ages 14 to 19, as well as referrals to additional
services, cessation booklets and quit kits filled with
quitting aids. The Quit Line hours are Monday through
Thursday 10 a.m. to 9 p.m., Friday 10 a.m. to 6 p.m.
and Saturday 10 a.m. to 2 p.m.
###
|
 |
1-5-01
Contact:
Chantelle Kantor
531-0533
Utah Department of Health Selects Pleasant Grove
High School to Redesign Youth Against Tobacco Web Site
(Salt Lake City, UT) A coalition of
28 Pleasant Grove High School anti-tobacco youth ambassadors
recently gave the Utah Department of Health’s
"Truth About Tobacco-Get It!" Web site a new
user-friendly design. The 2001 Web site, located at
www.youthagainsttobacco.com, now gives visitors easier
access to tobacco facts, event information and opportunities
for youth participation. Anti-tobacco campaign representative,
Mark Stevenett, said. "The Utah Department of Health
chose Pleasant Grove High School ambassadors to update
the site based on their incredible contributions to
the anti-tobacco program in the past. "For example,
PGHS ambassadors have been involved in year-round anti-tobacco
activities including, sponsoring assemblies and presentations
at elementary schools and hosting a mountain retreat
to help peers ‘kick the tobacco habit’,"
Stevenett continued. "And now, their Web design
expertise has made the site more navigable, user-friendly
and attractive to Utah youth." The redesigning
process began when PGHS ambassadors collaborated to
produce a high-quality Web site designed to specifically
inform Utah youth about smoking cessation, how to become
peer ambassadors and how to participate in the 2001
Truth From Youth advertising contest. "Everything
was an issue, from colors to focal points, graphics
to fonts and page placements," Joan Smith, Pleasant
Grove High School Ambassador advisor, said. "We
had three main objectives in the redesigning process:
to meet anti-tobacco committee standards, to show the
students’ creative, high-quality workmanship and
to inform youth about the dangers of tobacco by creating
a site appealing to teens, yet strong enough to pass
adult inspection."
According to Smith, "Senior Graham Castleton then
laid out the youth ambassadors’ ideas, using logos,
graphics and information provided by the UDOH, and gave
the Web site a simple, organized and consistent structure
that made information more accessible." "Castleton
has been the main organizer of the Web site and the
students have responded favorably to his work,"
Smith continued. "It is a big project accomplished
in quite a unique fashion." Castleton concluded,
"Hopefully this new design will give kids the information
and the encouragement they need to quit smoking and
will encourage and increase contest participation with
better access to information."
The Utah Department of Health sponsors
the site to increase youth awareness of tobacco issues
and to get youth involved in the fight against tobacco.
For more information contact the Truth From Youth contest
Hotline at 801-256-4924.
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